Color Psychology is very important in design

 Seth Jamil opened his new restaurant "Zaiqa Mahal" in Lahore Food Street with high hopes. He hired the best chef, the food was delicious, and the prices were reasonable.

But there was a big problem: customers would turn back as soon as they stepped inside the shop. Those who would sit down for a while would just drink tea and leave. No one was ordering food to their full stomach.

Seth Jamil was very worried. In a bid to make the hotel "modern and calm", he had the walls painted dark blue and grey. The furniture was also made of steel and the lights were completely white.

As soon as one entered the hotel, instead of feeling hungry, one would feel strangely "cold" and serious. The atmosphere was less like a restaurant and more like an "operation theater" or a "bank locker room".

One day, a wise graphic designer, Asim, came there.  When he saw Seth Jamil's concern, he said: "Seth ji! Your food is number one, but your environment is killing your customer's appetite."

Seth ji was surprised: "How is that? I have painted it so expensively and calmly."

Asim smiled and gave the same example that you read in context: "Seth ji! Have you ever been to a hospital? The walls there are often light blue or white, so that the patient can 'comfort'. If the walls of the hospital are painted blood red, the patient will not feel comfort but fear, because red is the color of danger."

Asim continued: "Exactly the same way, every color has a purpose. You have painted the hotel blue and gray. These colors calm a person, but they kill hunger. Seeing these colors, the mind feels that this is a place to sleep or think, not to eat."

Seth ji asked: "Then what should I do?"

 Asim suggested: "You should use warm colors here. Red, yellow, and orange. When the human eye sees red and yellow, the brain gets a signal, the heart beats a little faster and the person starts feeling 'hungry'. The world's big food brands (like McDonald's, KFC) are not crazy to use red and yellow in their logos."

Seth Jamil understood. He immediately changed the look of the hotel. He painted the walls a light yellow, put red cushions on the furniture and made the lights a little golden.

Result: Surprisingly, the same hotel that was "cold" before, was now filled with customers. People came in and seeing the atmosphere, they automatically felt hungry and they pressed and ordered.

Lesson of this story (for design):

Seth Jamil's mistake was that he used the wrong color in the wrong place.

 Color Psychology is very important in design:

For restaurants: use red, yellow, orange. These are the colors of "hunger" and "urgency".

For trust, comfort and technology (like banks or hospitals): use blue and white. These are the colors of "confidence" and "coolness".

Remember: you are not just choosing a color, you are determining how the viewer will feel when they see your design!

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